Madison, Wisconsin

Travel & Accommodations

Where to Stay

We have reserved room blocks at the following hotels. Booking details and group rates will be available in early 2027 — check back then to reserve your room!

~1 min walk to the venue

Hilton Madison - Monona Terrace

Connected to the Monona Terrace, just steps away from our venue! Beautiful views of Lake Monona and convenient access to downtown. Enjoy a free shuttle to/from the Dane County Regional Airport. Average Rate: $219-349/night

Hotel block available in early 2027

~1 min walk to the venue

Hilton - Embassy Suites

Right in the heart of Madison and a one minute walk to our venue! Enjoy being a local at our farmer's market, or grab a coffee from Wonderstate. Average Rate: $249/night

Hotel block available in early 2027

~10 min drive to the venue

Spark by Hilton Madison Central

A comfortable option just minutes outside of downtown! Convenient for guests looking for a more budget-conscious stay. Enjoy free parking as well as a free shuttle to/from the Dane County Regional Airport and to our venue! Average Rate: $219-229/night

Hotel block available in early 2027

Hotel blocks will be available to book in early 2027. Please check back then to reserve your room at the group rate.

Getting Here

Flying In

The nearest airport is Dane County Regional Airport (MSN) in Madison — just a 15-minute drive to the venue. It serves direct flights from many major hubs including Denver, Chicago, and Minneapolis.

Chicago O'Hare (ORD) and Milwaukee Mitchell (MKE) are also accessible by car — roughly 2.5 and 1.5 hours away, respectively. Bus Options: If you are arriving in Chicago O'Hare, you can take the Van Galder Bus to Madison. If you are arriving in Milwaukee, you can take the Badger Bus to Madison.

Driving In

Madison is easily accessible via I-90/94 from Chicago (~2.5 hrs) and Milwaukee (~1.5 hrs), and via US-151 from Dubuque and Fond du Lac.

The venue address is 5 E Wilson St, Madison, WI 53703. We recommend entering the city via the Beltline (Hwy 12/18) for the most direct downtown access.

Shuttle Services

Guests at the Spark by Hilton hotel can enjoy complimentary shuttle services to downtown Madison, where our venue is located. Please contact the hotel for more information. Guests at our other hotel block locations can enjoy the convenience of walking to our venue!

Regardless of your transportation, please plan accordingly. We want everyone home safe!

Rideshare & Taxis

Uber and Lyft are widely available in Madison and are a great option for getting to and from the venue.

The local taxi option is Union Cab, which serves the greater Madison area.

Parking

Street and ramp parking is accessible nearby in downtown Madison. If you plan to enjoy the open bar, please arrange a safe ride home in advance.

Explore Madison

Make a weekend of it — Madison has so much to offer

Arts

Museum of Contemporary Art

Housed in a striking César Pelli–designed building on State Street, MMoCA offers free galleries of modern and contemporary art — a lovely way to spend an afternoon downtown.

Cocktails

The Botanist Social

An enchanting gin-and-botanical cocktail bar on State Street that feels like it stepped straight out of Hogwarts. Ideal for pre-wedding drinks with guests or a magical nightcap.

Sightseeing

Capitol Square & Farmers' Market

Wisconsin's stunning neoclassical capitol sits at the top of State Street, with free tours offered daily. On Saturday mornings the square is ringed by the Dane County Farmers' Market — the largest producer-only farmers' market in the country.

Outdoors

Memorial Union Terrace

Relax in the iconic sunburst chairs on the shore of Lake Mendota at UW–Madison's beloved lakefront terrace — a perfect spot for a drink and sunset views over the water.

Pub

Tipsy Cow

The quintessential Wisconsin experience — a lively brewpub just off the Capitol Square where you can wash down Spotted Cow beer-battered cheese curds with a local craft brew. Don't leave town without it.

Coffee

Wonderstate Coffee

A bright, solar-powered café on the Capitol Square pouring organic single-origin coffee. Perfect for a slow morning before the festivities begin.

Any other questions?

We've compiled answers to the most common questions